Adelaide Crows Foundation

About Us



We use the power of sport to engage, enrich and empower children and youth to reach their full potential.

The Adelaide Crows Foundation is the charitable arm of the Adelaide Football Club. It is our aspiration is to positively impact 100,000 young South Australians though our health, education and First Nation programs over the next 5 years. Our programs are designed to address contemporary challenges facing young South Australians and are independently evaluated by Ernst and Young.

Our mission is to positively impact 100,000 young South Australians though our health, education and Aboriginal and Torres Strait Islander programs over the next 5 years.


Our health and wellbeing programs support children and youth to embed healthy habits into their daily life. Our programs provide participants with the tools needed to eat, move and feel healthier.


  • Open Parachute
  • Crows Cup
  • Inclusive Academy

Adelaide Crows players and staff support many community initiatives to make South Australia a great State for children and youth to live, play and grow. Through our Crows Care Program, we strive to build a better future for children and youth in need.


  • Boots 4 Boxes
  • Breakthrough Mental Health Round
  • Variety Children’s Charity Showdown
  • Sir Doug Nicholls Round
  • AFLW Pride Round
  • Premier partner of Reconciliation SA Breakfast
  • Premier’s Be Active Challenge
  • Premier’s Reading Challenge
  • Emergency Services Round
  • Fight MND

Our First Nation programs are designed and delivered in partnerships with community to nurture reconciliation and provide tailored health and education programs for indigenous children and youth.


  • Crows on Country
  • Kuwa Circles

PERFORMANCEOur sports-based STEM curriculum provides an innovative learning model proven to enhance student engagement and motivation in STEM subjects and pathways in STEM careers.


  • STEMFooty Program

Our purpose

Using the power of sport to engage, enrich and empower the children and youth of South Australia to reach their full potential.

Our purpose

Using the power of sport to engage, enrich and empower the children and youth of South Australia to reach their full potential.



How the Foundation came to be

The Adelaide Crows Foundation Children’s Foundation was established in 2005 as a Charitable Trust, with a charter to donate $100,000 to charities in our community each year. Some highlights of the early years included installing play equipment at Ronald McDonald House, funding a year’s accommodation for Childhood Cancer Foundation families, Tex shaving his mullet raising $75,000 for the Leukaemia Foundation.

In 2014 we donated our $1,000,000th dollar.

In 2016 the Foundation successfully applied to be recognised as a Public Benevolent Institution, allowing us to now design and deliver our own programs directly to the community, utilising our Club’s reach, brand and players to maximise impact.

2018 our first independent program STEMfooty was created, using the power of sport to teach science and maths to our primary school students.

2023 will see the Foundation deliver over $1M of community programs to children and youth in need.



An inspired and
inspirational team

kate thiele

Kate Thiele FAICD, MBA, Dip App Sc.


Kate runs her own business, Klarity, focussed on providing advice and mentorship to boards. Kate’s board experiences crosses higher education, disability, the arts, technology.

chris keane

Chris Keane


Chris is an accomplished senior executive with extensive experience in the Australian defence and security sector.

julie cooper

Julie Cooper


Julie is chair of the SA Film Corporation and a Board member for Credit Union SA, Helping Hand Aged Care and a Director on the National Board of Australian Institute of Company Directors.

jessica adamson

Jessica Adamson


Jess is a presenter, facilitator, MC and media adviser. Jess also sits on the Board of Breakthrough Mental Health Foundation and Sids and Kids SA.

Brenz Saunders


Brenz is an Aboriginal tech executive and entrepreneur eager to make change within the technology and energy sector.

Matthew Clarke


Matthew has spent over 15 years with the Adelaide Football Club as a player and coach of both the AFL Ruck team and Senior Coach of the AFLW team.

daniel johnston

Daniel Johnston


Dan has extensive experience across Australia and Europe as a Senior Marketing and Business Leader working with organisations including McDonald’s, Arsenal Football Club and Goodman Fielder. Dan is currently Chief Commercial Officer at the Adelaide Football Club.

kate ellis

Kate Ellis


Kate is the Adelaide Football Club’s representing Board member. Kate has previously held political positions including Minister for Youth and Sport, Minister for Women and Minister for Employment Participation and Child Care.

casey grice

Casey Grice


Casey Grice is an accomplished Executive General Manager, with extensive experience in not for profit, sport and government sectors.


Louise McDonald, Foundation Manager
Katie Bell, Community Programs Manager
Jeremy Johncock, First Nations Programs Manager

annual reports

Keeping you up to date on our goals and achievements


Each year the Adelaide Crows Foundation completes an Annual Information Statement with ACNC, the Federal Governments’ charity commission. Please review below our progress over the journey.

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